Most people think social media is another way of shouting to your potential customers about how good your product/service is and what the benefits are for them – similar to writing content for an advert or brochure.  This will get them nowhere on social networks and often damages their online reputation, doing more harm than good.  It’s more about listening, assisting and giving information, but without the decision makers in a business understanding content and behavior on social networks this will be very hard to achieve.

Why is it not working?

Many entrepreneurs get started on social media because they think it’s the right thing to do for their businesses, or that everyone else is doing it and it seems to work for those. When, after a while it doesn’t bring new business, they say “Social Media? I’ve tried that!  It doesn’t work. It just wasted my time.”  They are right of course.  When you don’t know what you are trying to do, why you are doing it and how to measure success, nothing is going to work!