Everyone says you “have to be on LinkedIn”, you get invitations from people you have never met and probably never will, and you don’t understand what you have to do on LinkedIn once you have completed the sign-up form! You’re not alone! A lot of professional people have a LinkedIn profile but few know the secrets of making it work for them.
Tip: Start with an up-to-date, complete and professional profile.
Spend time on your profile – it’s so much more than a CV or a Facebook profile. Find out how to make the most of your profile, by asking an expert or you can research leaders in your industry to get tips.
Your LinkedIn profile will usually be the first result in a Google Search for your name. It’s what your professional and business peers, colleagues, clients, industry experts and potential clients/employees/employers will know about you, so make it count!